• Fan First Prices on core fan-favorite food items were almost 50 percent less at MBS and that contributed to a huge jump in fan ratings for the Value for Price Paid for Food and Beverage – from 5.5 at GD in 2016 to 8.5 at MBS in 2017 according to NFL VOF. The NFL average for Value is 5.0, a clear indicator that fans see high quality and fair pricing at MBS.
• Holistic design of Mercedes-Benz Stadium allows for core products, restaurant partners and specialty carts on every level; 1,264 beer taps, over 40 times as many as the Georgia Dome, allows for more beer offerings on tap throughout the stadium. We developed predictive models and engineered end-to-end replenishment processes (including increased cooking, refrigeration, and storage capacity) to eliminate/limit running out of any food products throughout the stadium. Added several new carbonated and non-carbonated non-alcoholic beverage offerings based on fan feedback. Variety ratings increased from 6.2 to 8.4. The league averages only 6.6 on variety.