OUR GOAL WAS TO LISTEN TO OUR FANS
& RESPOND with a world-class experience.
Our Fan-First approach to improving value, variety, speed of service and quality of service is our way of saying thank you to Atlanta for your passion and commitment to our teams and for helping us develop a world-class fan experience.
- Arthur Blank | An Open Letter to Our Atlanta Sports Fans
Thank you, Atlanta
for ranking us #1 IN NFL & MLS:
Falcons Avg. Rating: 8.2 | United Avg. Rating: 8.7Voice of the Fan Surveys (2017)
Value Affordable pricing on food and beverage that is comparable to the pricing at local restaurants or convenient stores; and consistent prices that do not rise for any event, including the Super Bowl, NCAA Final Four, concerts or college football games.
Variety Holistic design allows for core products, restaurant partners and specialty carts to be accessed on every level; 1,264 beer taps allows for more beer offerings on tap throughout MBS. Stadium engineered end-to-end to eliminate running out of any food products throughout the stadium.
Quality Chef in every stand; 53 percent of stands have cooking capacity as compared to only 27 percent in 2016; menus designed for quicker decision-making; partners operating their own stands to ensure quality of their food and guest service.
Speed of Service 65 percent more points of sale; queue line design to maximize space and minimize wait times; self-service soda; whole-dollar pricing; condiments self-service areas; intelligent menu development; all designed to minimize waits.