August 1, 2018
Mercedes-Benz Stadium is unveiling a new craft beer exclusively brewed for MBS in partnership with a local brewery. The beer will be featured on draft in concession stands throughout the stadium. This high-quality craft offering will sell at the domestic draft price, $5 for a 12 oz. draft and $7 for a 20oz. furthering our commitment to finding innovative ways to respond to our fans. More details on name and brand identity will be available in the coming weeks.
AFFORDABLE PRICING ON FOOD AND BEVERAGE THAT IS COMPARABLE TO THE PRICING AT LOCAL RESTAURANTS OR CONVENIENT STORES; AND CONSISTENT PRICES THAT DO NOT RISE FOR ANY EVENT, INCLUDING THE SUPER BOWL, NCAA FINAL FOUR, CONCERTS OR COLLEGE FOOTBALL GAMES.
HOLISTIC DESIGN ALLOWS FOR CORE PRODUCTS, RESTAURANT PARTNERS AND SPECIALTY CARTS TO BE ACCESSED ON EVERY LEVEL; 1,264 BEER TAPS ALLOWS FOR MORE BEER OFFERINGS ON TAP THROUGHOUT MBS. STADIUM ENGINEERED END-TO-END TO ELIMINATE RUNNING OUT OF ANY FOOD PRODUCTS THROUGHOUT THE STADIUM.
CHEF IN EVERY STAND; 53 PERCENT OF STANDS HAVE COOKING CAPACITY AS COMPARED TO ONLY 27 PERCENT IN 2016; MENUS DESIGNED FOR QUICKER DECISION-MAKING; PARTNERS OPERATING THEIR OWN STANDS TO ENSURE QUALITY OF THEIR FOOD AND GUEST SERVICE.
SPEED OF SERVICE
65 PERCENT MORE POINTS OF SALE; QUEUE LINE DESIGN TO MAXIMIZE SPACE AND MINIMIZE WAIT TIMES; SELF-SERVICE SODA; WHOLE-DOLLAR PRICING; CONDIMENTS SELF-SERVICE AREAS; INTELLIGENT MENU DEVELOPMENT; ALL DESIGNED TO MINIMIZE WAITS.
Matthew Lynch is responsible for Peachtree Suites 276-297, Loge Boxes in 106, and specific rows within the Harrah’s Cherokee Club, Delta 360 Sky Club and SunTrust Club.
Tiffany Hickem is responsible for the Gullwing Suites, NCR Level Suites 101-132, and specific rows within the Harrah’s Valley River Club, Mercedes-Benz Club and the AMG Lounge.
Lauren Litwack is responsible for the Centennial Suites, NCR Level Suites 155-180, and specific rows within the Harrah’s Cherokee Club, Delta 360 Sky Club, and SunTrust Club.
Sean Reardon is responsible for Loge Boxes in section 124 and 132, Field Suites 1-8, NCR Suites 182-197, and specific rows within the Harrah’s Valley River Club, Mercedes-Benz Club and the AMG Lounge.
Shanicka McClendon is responsible for Peachtree Suites 201-237 and specific rows within the Harrah’s Valley River Club, Mercedes-Benz Club and the AMG Lounge.
Lauren Fisher is the Manager of Signature Services.
“Daktronics is in a league of their own. We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.”
– Rich McKay, Atlanta Falcons President and CEO
With local influences and fan input, we have reimagined the food & beverage experience.
This is just a taste of our wide variety of offerings. Click below to view the entire lineup.
• 65 percent more points of sale; queue line design to maximize space and minimize wait times; self-service soda; whole-dollar pricing; condiments self-service areas; intelligent menu development; all designed to minimize waits.
• Chef in every stand; 53 percent of stands have cooking capacity as compared to only 27 percent in 2016; menus designed for quicker decision-making; partners operating their own stands to ensure quality of their food and guest service.
• Affordable pricing on food and beverage that is comparable to the pricing at local restaurants or convenient stores; and consistent prices that do not rise for any event, including the Super Bowl, NCAA Final Four, concerts or college football games.
• Holistic design allows for core products, restaurant partners and specialty carts to be accessed on every level; 1,264 beer taps allow for more beer offerings on tap throughout MBS. Stadium engineered end-to-end to eliminate running out of any food products throughout the stadium.