Mercedes-Benz Stadium is creating a revolutionized concession stand experience that will lessen time spent waiting in lines and getting fans back to the action. Fans will soon have a new way to quickly grab their favorite drink or snack at Mercedes-Benz Stadium.
Introducing ATL Market, a new checkout-free marketplace located on the 100 concourse between sections 123-124, opposite the Absolut Bar.
Our new ATL Market allows fans to tap/insert/swipe their card to enter the market, grab their food and beverage selection and simply exit – no checkout required!
The market will offer an assortment of water, soda, packaged alcohol, and snacks in addition to fan-favorite hot food items.
NOW OPEN:
A new checkout-free beverage station, DRNK MKT, located at Section 107 opposite of the Terrapin Bar.
The new DRNK MKT will allow fans to tap/insert/swipe their card to enter the market, grab their favorite beverage and simply exit – no checkout required!
The DRNK MKT will offer a wide variety of pre-packaged alcoholic beverages, water and small snacks.
Falcons vs. Tampa Bay 10/14: Harrah’s Valley River – From the time gates open through halftime.
Falcons vs. New York Giants 10/22: South Suite Level Two – From the time gates open until kickoff; North Suite Level Two – During halftime
Falcons vs. Dallas 11/18: Harrah’s Cherokee – From the time gates open through halftime.
Falcons vs. Baltimore 12/2: Mercedes Benz Club – From the time gates open through halftime.
Falcons vs. Arizona 12/16: Delta Sky 360 Club – From the time gates open through halftime.
Mercedes-Benz Stadium is unveiling a new craft beer exclusively brewed for MBS in partnership with a local brewery. The beer will be featured on draft in concession stands throughout the stadium. This high-quality craft offering will sell at the domestic draft price, $5 for a 12 oz. draft and $7 for a 20oz. furthering our commitment to finding innovative ways to respond to our fans. More details on name and brand identity will be available in the coming weeks.
With local influences and fan input, we have reimagined the food & beverage experience.
Craft Beer:
Specialty Foods:
Fan Favorites:
This is just a taste of our wide variety of offerings. Click below to view the entire lineup.
• 65 percent more points of sale; queue line design to maximize space and minimize wait times; self-service soda; whole-dollar pricing; condiments self-service areas; intelligent menu development; all designed to minimize waits.
• Chef in every stand; 53 percent of stands have cooking capacity as compared to only 27 percent in 2016; menus designed for quicker decision-making; partners operating their own stands to ensure quality of their food and guest service.
• Affordable pricing on food and beverage that is comparable to the pricing at local restaurants or convenient stores; and consistent prices that do not rise for any event, including the Super Bowl, NCAA Final Four, concerts or college football games.
• Holistic design allows for core products, restaurant partners and specialty carts to be accessed on every level; 1,264 beer taps allow for more beer offerings on tap throughout MBS. Stadium engineered end-to-end to eliminate running out of any food products throughout the stadium.
