MBS AND SUPER BOWL LIII SET RECORD FOR MOST USED MOBILE DATA IN HISTORY
February 14, 2019 – ATLANTA, GA – After hosting its most high-profile event to date, Mercedes-Benz Stadium (MBS) in Atlanta reports that Super Bowl LIII, which took place in the venue on February 3, has shattered its previously-held records for technology, sustainability, food and beverage and various other hospitality and fan experience metrics. MBS outperformed for the 70,081 fans in attendance, the 5,800 media and 100.7M more that tuned in to watch the game on television and streaming services.
With its revolutionary food & beverage program, a significant focus on sustainability and an all-fiber optic technology infrastructure, Mercedes-Benz Stadium reset the bar for the industry while also posting several new single event records, including:
- 24.05 TB of data usage, the equivalent of approximately 68 million selfies posted from the stands, which is a 47 percent increase from SBLII and new record for any event in history
- 12.1 TB of data through the stadium Distributed Antennae System (DAS) for cellular service
- 110,184 Food & Beverage transactions, including 76,446 credit card transactions processed for F&B – a single-event record for all sports venues run by Mercedes-Benz Stadium’s payment and transactions processing partner
- 117,400 beers sold
- 16,300 hot dogs consumed, more than 27 football fields worth, making it the most popular food item ordered at the Super Bowl
- 70 percent of fans; or 48,845 unique clients, utilized Mercedes-Benz Stadium’s Wi-Fi network – a new event record for MBS
- 7,392 pounds of food equating to 6,610 meals donated to families in need across Atlanta
- 80,120 pounds of recycled materials including glass, aluminum, cardboard and plastic
Since opening, Mercedes-Benz Stadium, home to Atlanta United of MLS and the NFL’s Atlanta Falcons, has hosted over 80 major ticketed events, bringing over 4 million guests through the building. MBS will again host a full slate of large sports and entertainment events in 2019 including Monster Jam; Monster Energy Supercross; George Strait with Chris Stapleton; Chick-fil-A Kick Off games; SEC Championship; and the NCAA Men’s Final Four in 2020.
“Mercedes-Benz Stadium is the premier venue for the world’s biggest sports and entertainment events,” said Steve Cannon, CEO, AMB Group. “On one of the world’s largest stages, our stadium performed as we have promised since before it opened. We’ve set the bar and proven that Mercedes-Benz Stadium and our city is one of the best sites to host global events. We couldn’t be prouder of the performance of not only our building, but our associates and the thousands of volunteers who made the Super Bowl fan experience the best in the world.”
About Mercedes-Benz Stadium
Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium is host to major sports and entertainment events, including the Super Bowl in 2019, the NCAA Men’s Final Four in 2020 and the 2018 College Football Playoff Championship game and is the first professional sports stadium in North America to achieve LEED Platinum Certification by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with twelve founding partners, which include Coca-Cola, Equifax, The Home Depot, NCR, Novelis, SCANA Energy, SunTrust, IBM, Georgia Power and American Family Insurance.