AMB Sports and Entertainment and Delta Air Lines Extend Partnership

June 28, 2023 – ATLANTA, GA – Today, AMB Sports and Entertainment (AMBSE) announced Delta Air Lines has elevated its partnership to Founding Partner and Official Airlines of Mercedes-Benz Stadium, the NFL’s Atlanta Falcons and Atlanta United of MLS.  This new deal marks a multi-year extension of Delta’s longtime partnership with AMBSE.

“As AMBSE continues its mission towards leading the industry in fan experience and innovation, it is imperative that we partner with organizations who have a similar mindset,” says AMBSE President, Tim Zulawski.  “Delta is a proven leader in operational excellence, creating world-class guest experiences, and giving back to our communities and environment.  It’s been exciting to see how this partnership has grown and I’m eager to see what great things we can accomplish together in the future.”

“From the field to the skies, Delta’s partnership with AMBSE has always been rooted in our shared values of bringing the best to our customers, says Delta Senior Vice President and Chief Marketing & Communications Officer, Tim Mapes. “The extension of this deal underscores Delta’s relentless dedication to our hometown of Atlanta. As we look toward the next several years, innovation, customer experience, and excellence will be at the forefront, and we are proud to bring this partnership into its next phase together.”

As part of the partnership, Mercedes-Benz Stadium and Delta have created the Delta Fly-Through Lanes, the stadium’s biometric entry operation that launched during the Falcons’ 2022 season.  Mercedes-Benz Stadium’s Delta Fly Through Lanes allow Falcons and Atlanta United fans who opt-in, to use a biometric fingerprint of their facial features as their ticket into the stadium allowing fans to enter without the need to scan a ticket or tap their phone; their face allows for smooth and quick entry into the stadium and club areas.

For AMBSE and Delta, guest experience and community engagement are at the core of each business.  Holding true to those values, this partnership will ensure continued world-class fan and guest offerings with the Delta Sky360 Club experience, and the Delta Sky360 Terraces, the new premium on-field experience launched in 2022.  Additionally, Delta will sponsor community activations at Mercedes-Benz Stadium such as blood drives, youth and teen education and development programs, and more in order to give back to local communities.

Delta will also extend its commitment to sustainability on the campus of Mercedes-Benz Stadium with the continued support of three honeybee hives that were installed in 2022.  The honeybees are critical to help build local food systems by pollinating farms and gardens in urban communities.