AMB Sports and Entertainment and Wicket Announce Partnership

Wicket Becomes Proud Partner of Technology at Mercedes-Benz Stadium

August 29, 2024 - ATLANTA, GA - Today, AMB Sports and Entertainment (AMBSE) announced a multi-year agreement with Wicket, a cutting-edge, proprietary technology built to eliminate friction through facial authentication, as the new proud partner of technology at Mercedes-Benz Stadium.  

Wicket has been a valued partner in creating Mercedes-Benz Stadium’s frictionless experience.  Wicket’s technology has been incorporated in the Delta Fly Through Lanes, the facial ticketing system at Mercedes-Benz Stadium, as well as facial payments at the frictionless markets on the stadium’s 100 and 200 levels, and facial authentication for exclusive access points on gameday.  

Wicket is the leading provider of facial authentication technology in professional sports stadiums, offering facial ticketing, payment, and access control solutions for more than 40 teams around the country. Established in 2020 to allow stadiums to operate safely during the COVID-19 pandemic, Wicket became Mercedes-Benz Stadium’s facial ticketing provider in 2022.

“Wicket has been an integral part of keeping Mercedes-Benz Stadium a leader in fan experience,” says Chief Commercial Officer, AMBSE, Nana-Yaw Asamoah. “One of our core values is to innovate continuously and Wicket has allowed us to implement new and easy options for fans who want a seamless experience. We are excited to bring them on as a partner and look forward to continuing to evolve our fan experience to the next level safely and securely.”

“We are very excited to partner with Mercedes-Benz Stadium, whose forward-thinking spirit and passion for innovation have challenged us to improve our facial authentication offerings,” said Alastair Partington, CEO, Wicket. “Together, we're eager to elevate the gameday experience, working closely with partners like AMBSE to create truly sensational experiences for their fans."

About AMB Sports and Entertainment

AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.

About Wicket

Wicket (www.wicketsoft.com) is a computer vision company with offices in Cambridge, MA, and Doylestown, PA. Wicket develops and delivers software products that enable a sensational event experience for some of the largest sports and credentialed venues in the United States. With a portfolio of issued and pending patents, Wicket's Facial Authentication platform includes products for facial ticketing, credentialing, access control, and payments.