Levy and the Atlanta Falcons Celebrate Arthur M. Blank's Ring of Honor Induction and Transformative Approach to the Fan Experience

Levy, in collaboration with the Atlanta Falcons, will celebrate Arthur M. Blank’s induction into the Atlanta Falcons Ring of Honor and his commitment to the fan experience with a special offering on September 22 during the Falcons home game against the Kansas City Chiefs.  All fans attending the game will receive complimentary hot dogs, chips, and Coca-Cola products with a special souvenir cup that pays homage to Blank’s vision and unprecedented approach to providing Mercedes-Benz Stadium guests with the best experience in sports and entertainment and his impact on Atlanta.

During the game on September 22, fans can get two hot dogs and two bags of chips per person, per visit at more than 40 concession stands and portables locations around the stadium, through the end of the third quarter. Additionally, all fans will receive an Arthur M. Blank Ring of Honor souvenir cup upon entry that may be filled throughout the game at any free-standing Coca-Cola machine at no charge.

Under Blank’s leadership, the food and beverage experience at Mercedes-Benz Stadium set a new standard across sports and entertainment. For the past eight years, the Falcons have ranked No. 1 in food and beverage in the NFL’s Voice of the Fan (VOTF) survey.
Since opening in 2017, Mercedes-Benz Stadium’s food and beverage experience, developed in partnership with Levy, offers access to over 500 different food and beverage options as well as a fan-first menu highlighted by:

• $2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)
• $2 – hot dogs; pretzels; popcorn
• $3 – Dasani bottled water, pizza; nachos; fries
• $5 – 12 oz. domestic beer

This transformative pricing model and world-class menu options are available at all Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2025), FIFA World Cup 2026, concerts, and other ticketed events.

“We are so thrilled to congratulate and celebrate Arthur on his induction into the Atlanta Falcons Ring of Honor,” said Andy Lansing, CEO of Levy. “Arthur and his vision redefined the fan experience, and completely changed the game for the Atlanta community. He’s an inspiring leader who we’re honored to call a friend and partner.”

“We’re incredibly proud to have ranked No. 1 in food and beverage in the NFL’s Voice of the Fan survey for the past seven years,” said Greg Beadles, President of the Atlanta Falcons. “Arthur’s leadership in prioritizing the fan experience is a hallmark of our organization. Through our partnership with Levy, we’ve built an unparalleled food and beverage program that extends Arthur’s vision of making every fan feel valued. His influence goes beyond our organization and continues to drive positive change in the sports and entertainment industry.”