Mercedes-Benz Stadium and Novelis Partner To Build Home on Westside

Recycle For Good Program Yields Third Home in Atlanta’s Historic Westside Neighborhood

ATLANTA (March 18, 2022) – AMB Sports and Entertainment (AMBSE) and official recycling partner, Novelis, announce their third home build with Habitat for Humanity in Atlanta’s historic Westside community. Funds for the build have been accrued through the partnership’s Recycle for Good program.  

Recycle for Good, launched in partnership with AMBSE in 2017, turns aluminum cans and bottles collected from events into funds to support a Habitat for Humanity home build. For every three million bottles and cans collected and recycled, one home is built on the Westside. To date, more than nine million aluminum bottles and cans have been collected and recycled from the Georgia Dome, former home of the Atlanta Falcons, and Mercedes-Benz Stadium (MBS), allowing the construction of the program’s third home, the second home built from recycled goods from MBS.

“We are thrilled to be building a third home on the Westside in partnership with Novelis,” said Mace Aluia, vice president of corporate partnerships, AMB Sports and Entertainment. “The vision of the Recycle for Good program has been to inspire fans inside Mercedes-Benz Stadium to recycle and make a direct impact on our community by helping a local working family achieve the dream of homeownership. The building of a third home reflects our fans’ commitment to recycling and our organization’s ongoing commitment to making a positive environmental impact in our community.”

“Recycle for Good, in partnership with MBS and Atlanta Habitat for Humanity, illustrates the inherent connection between sustaining our environment and our communities,” said Suzanne Lindsay-Walker, vice president, sustainability, Novelis. “Novelis wants to tap into the influential power of sports to inspire lifelong recyclers among sports fans and drive additional value for our communities by keeping infinitely recyclable aluminum out of landfills.”

Since the partnership began, AMBSE and Novelis have built two homes, one in 2017 and the second in 2019. The third home build will begin on April 21, 2022 and will be comprised of six build days, culminating in a dedication day on June 16, 2022.

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