Picture of person using Checkout-Free Market

MBS Express

MBS Express represents a collection of in-stadium experiences powered by biometric technology. These innovative experiences provide fast, secure, and convenient methods of entering Mercedes-Benz Stadium with convenient entry and payment options at Mercedes-Benz Stadium - minimizing wait times and maximizing your enjoyment!

Transforming your gameday

To enjoy any MBS Express experience, you must first simply opt-in through a free registration process available on the Account page of our team or stadium app.

Once enrolled, you can enjoy seamless entry into the stadium through the Delta Fly-Through Lanes, select and pour your own cocktail at our Spirited Self-Service Cocktail Bars, and/or enter our Checkout-free Markets with nothing but your smile!

Fan journey from entrance to seat while taking advantage of stadium technology and conveniences.

Redefining The Fan Experience

At AMB Sports and Entertainment, we pride ourselves on pushing the boundaries of innovation and enhancing the overall fan experience. Watch now to see how Mercedes-Benz Stadium sets new sports and entertainment standards.

Get Started

A few simple steps and you’re done! This is a one-time registration; you will not need to re-enroll for each event or in each app.

Account Center being opened on an iphone

Visit your Account Center in your Team App Click any tile under “Available Experiences”

Take a selfie & add your credit card information

Person walking into the Mercedes-Benz Stadium

Head to the stadium & enjoy a seamless experience

Available Experiences

Stadium Entry

Delta Fly-Through Lanes

Delta Fly-Through Lanes at Mercedes-Benz Stadium is a voluntary, opt-in program for faster, touchless entry into the stadium via designated lanes, with easy, online enrollment available to anyone attending an Atlanta Falcons or Atlanta United home game.

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Cocktails

Spirited Cocktail machine dispensing a drink

Spirited Self-Service Cocktail Bar

Spirited uses facial authentication technology combined with a cutting-edge dispenser to let you select, pour, and enjoy your favorite drink at MBS. After a brief, one-time registration process, your cocktail is only three easy steps away.

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Food and Beverage

ATL Market

Fans have a new way to quickly grab their favorite drink or snack at Mercedes-Benz Stadium. Our Checkout-Free technology revolutionizes the concession stand experience and reduces time spent waiting in lines.

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AT&T Perch MKT

Simply enter, grab the items you need, and walk out – our innovative technology automatically tracks your selections and charges your card, eliminating the need for traditional checkout lines.

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DRNK MKT

Grab a drink and snack with ease. Browse the store and make your selections. When ready, simply exit the store - you’re only charged for what you leave with.

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Connected Experience Benefits

Connected experiences at Mercedes-Benz Stadium offer fans a faster, more seamless way to enjoy events. By linking your smile to your ticket and payment method, you can bypass lines, make speedy transactions, and quickly access your favorite stadium offerings. This technology not only enhances fan convenience but also elevates the overall experience, allowing you to spend more time enjoying the event and less time waiting.

Frequently asked Questions

Where can I use MBS Express?

ATL Market – Section 123
AT&T Perch MKT – Section 123
DRNK MKT – Section 107
Spirited Cocktail Bars – Section 106, 121 & 130

Why do I have to register?

By providing your photo and payment information in advance, MBS Express can offer a faster, more convenient purchasing experience inside the stadium.

Is there a cost to sign up?

There is no cost associated with signing up for any MBS Express experience!

How will I receive my receipt?

1) Automated email - all shoppers who check out using facial authentication will receive their receipt digitally to the email that is attached to their account
2) Online lookup - use our receipt lookup tool to enter basic details about your shop & receive a list of all checkout-free transactions associated with that card & date.

Will MBS Express be available for all events?

MBS Express at ATL Market, DRNK MKT and AT&T Perch MKT are available at all Mercedes-Benz Stadium Events. Spirited Cocktail Bars and Delta Fly-Through Lanes are currently available for Atlanta United, Atlanta Falcons and select Mercedes-Benz Stadium events. We hope to support all events in the near future!

I’ve signed up but I’d like to opt-out of facial authentication

If you’d like to opt out of facial authentication at MBS, please email connectedexperiences@mercedesbenzstadium.com with your Full name and Ticketmaster email address.

Data Safety

Your data is stored only on a server and entry validation devices of our technology partner. The image created by the fan to generate the facial validation is stored on the servers for the EXCLUSIVE purpose of a secondary validation if the biometric fingerprinting fails to match. No data provided will be sold or given to any third-party and is used strictly for the purposes of testing this technology by AMBSE and our technology partner. Your data is deleted after 730 days of inactivity. The data is solely used for activities that the fan/guest agree to opt into, which currently covers stadium entry. In the future, MBS could expand to include the ability to provide payment and age verification capabilities in Mercedes-Benz Stadium.

Mercedes-Benz Stadium protects your data and photos and does not share or sell your data related to this program with any third parties.
All data is encrypted and protected in a secure location.
No photos are stored on the entry devices. In the event a device is lost or stolen, your information is safe.
You have the ability to opt out of the program at any time. Details in our Privacy Policy.